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Swiss IoT company u-blox aims for $100 million in GNSS sales to manufacturers of robot lawnmowers

**Introduction**

Swiss IoT module maker u-blox has recently announced significant project wins in the robotic lawnmower market, with expectations of generating over $100 million in sales revenue starting from 2024. The company has supplied GNSS modules to lawnmower makers in the US market, particularly focusing on the introduction of real-time kinematic (RTK) satellite-GNSS systems to enhance the efficiency and precision of robotic lawnmowers.

**Challenges of Traditional Robotic Lawnmowers**

Traditional robotic lawnmowers often rely on buried boundary wires to define the mowing area, which can be labor-intensive to install and maintain. These mowers with basic sensors may navigate in random patterns with rudimentary obstacle avoidance, leading to inefficient coverage. This inefficiency not only consumes more time and electricity but also raises operational costs for users.

**Advancements in GNSS Technology**

The introduction of RTK GNSS systems has revolutionized the robotic lawnmower market by enabling systematic mowing without overlap, providing even mowing and desired patterns, and protecting sensitive areas like flowerbeds from accidental damage. u-blox emphasizes that RTK GNSS technology saves time, energy, and operational expenses, positioning the company as a dominant force in high-precision GNSS technology for robotic lawnmowing.

**Market Growth and Expectations**

According to ABI Research figures supplied by u-blox, the robotic lawnmower market is projected to have 2.6 million units in 2024 and is estimated to grow by 18.5 percent in the coming years. u-blox itself anticipates that high-precision GNSS technology will capture a 33 percent share of the market by the end of the decade in terms of positioning and navigation technologies. The company also foresees success in sales for robotic IoT applications across various industries such as manufacturing, logistics, utilities, infrastructure management, and smart cities.

**Future Prospects and Strategic Positioning**

With its recent project wins and advancements in GNSS technology, u-blox is well-positioned to shape the future of robotic lawnmowing. By offering high-precision GNSS solutions that enhance the efficiency and precision of robotic lawnmowers, the company is poised to capture a significant market share and drive innovation in the industry. As the demand for robotic lawnmowers continues to grow, u-blox’s strategic positioning and influence in the market are expected to strengthen, solidifying its reputation as a leader in high-precision GNSS technology.

**Conclusion**

In conclusion, u-blox’s success in securing significant project wins in the robotic lawnmower market and its advancements in RTK GNSS technology highlight the company’s commitment to driving innovation and efficiency in the industry. With expectations of generating over $100 million in sales revenue starting from 2024, u-blox is poised to capitalize on the growing demand for high-precision GNSS solutions in robotic lawnmowing and other IoT applications. As the market continues to evolve, u-blox’s strategic positioning and influence are expected to play a key role in shaping the future of robotic lawnmowers and positioning the company as a dominant force in high-precision GNSS technology.